Analysis of sports tourism in the framework of SWOT method in Tehran

Subject Areas : Geography and Tourism Planning

bahram  ghadimi ¹ (Department of social sciences, Science and Research Branch, Islamic Azad University, Tehran, Iran)

Received: 2024-01-14 Accepted : 2023-10-17 Published : 2023-10-23

Keywords: Tehran, offensive strategy, evaluation matrix, SWOT, sports tourism,

Abstract :

The tourism industry in Iran has very high capacities for growth and development. The purpose of this study was to analyze sports tourism in the framework of SWOT method in Tehran.Methodology: This research was analyzed in three levels: descriptive, explanatory and multivariate analysis with appropriate techniques. In order to answer the research questions, binomial non-parametric statistics (proportion test) and Friedman's test were used, and SWOT model was used to formulate the strategic planning of sports tourism in Tehran province.Findings: A significant difference was observed between the priorities of weaknesses (df=28, significance level p=0.001, and chi-square value=327.009). There is a significant difference between the priorities of strengths (df = 19 and significance level p = 0.001 and chi-square value = 43.432). There is a significant difference between the priorities of threats (df = 22 and significance level p = 0.001 and chi-square value = 149.012).Discussion and conclusion: The results showed that the strengths of sports tourism in Tehran include: the existence of a suitable transportation system, access to welfare services, recreation and facilities at reasonable prices, the ability to participate in national sports leagues, favorable water centers (sea , lake, river and swimming pools) is desirable and... Also, the main opportunities include: publishing the principles of Islamic philosophy and Iranian religion through the development of tourism, the existence of a field for organizing sports festivals, creating a platform for close communication with neighboring cities and countries, etc. They make smooth and also some components receive a positive and favorable effect from the development of sports tourism. This impact is mainly outside the realm of sports and sports tourism, and in order to plan for the development of this industry, all weaknesses and strengths, threats and opportunities must be carefully examined. In the part related to the weaknesses of sports tourism, the findings of this study showed that the lack of transparency and availability of income statistics from this industry, the weakness of mass media and the press in the development of this industry, bureaucratic administrative rules for accepting and attracting tourists, Absence of sports medicine service centers and... respectively are considered as important and effective variables that the sports tourism industry in the city of Tehran is either lacking in the mentioned variables or is not very effective.