Sociological study of the media literacy model of the employees of the Islamic Republic of Iran, studied by the creators of sports programs
Subject Areas : Urbanism
akbar hooshmand
1
*
,
majid kashani
2
,
sasan vadieh
3
,
bahram ghadimi
4
,
shiva azadvafa
5
1 - Islamic Azad University, Department of Science and Research, Tehran, Iran
2 - Assistant Professor of Sociology, Islamic Azad University, Central Tehran Branch, Tehran, Iran
3 - Assistant Professor of Sociology, Islamic Azad University, Central Tehran Branch, Tehran, Iran
4 - Associate Professor, Department of Sociology of Sports, Faculty of Humanities and Social Sciences, Science and Research Unit, Islamic Azad University, Tehran, Iran
5 - Assistant Professor, Department of Sports Management, Faculty of Humanities, Islamic Azad University, North Tehran Branch, Tehran, Iran
Keywords: مطالعه جامعه شناختی, سواد رسانه ای, سازندگان برنامه های ورزشی, نظریه داده بنیاد.,
Abstract :
The purpose of this study is to study the sociological model of media literacy of the employees of the Radio and Television of the Islamic Republic of Iran studied by the creators of sports programs. The method of the present research is qualitative and exploratory. Statistical population The statistical population of this study is a group of media professionals with academic teaching experience or activists in the field of sports and media, sports promotion specialists in the media and familiar with it, sports experts and officials, sports planners, policy makers and sports consultants of the organization They form the radio and television. Sampling was used as non-probability sampling, with purposeful selection and with maximum variability or heterogeneity. The sample size in this study was 16 people. The interview measurement tool was open and was analyzed based on three stages of open, axial and selective coding. The interview measurement tool was open and was analyzed based on three stages of open, axial and selective coding. Based on data analysis, 99 basic concepts (open source), 21 core code and 5 selective code were identified. Then, five theoretical theorems based on the paradigm model of data theory of the Sociological Study Foundation of the Media Literacy Model of the