Sustainable tourism regional policy with a model approachstructural-interpretive (case study: Damavand city)
Subject Areas : Geography
Parisa
Mehrnavaz
1
(Department of Geography and urban planning, Marand Branch, Islamic azad university, Islamic Azad university, Marand, Iran)
Parvaneh
Zivyar
2
(Depart of Geography,Yadegar-e-Imam Khomeini (RAH) Shahre Rey Branch, Islamic Azad University, Tehran, Iran.)
bakhtyar
ezatpanah
3
(Assistant Professor of Department of Geography and urban planning, Marand branch, Islamic azad university, Marand, Iran)
Keywords: regional policy, Structural-interpretive model, sustainable tourism, Damavand city.,
Abstract :
The aim of the current research is to provide a structural-interpretive model of sustainable tourism indicators in Damavand city. In terms of the purpose of the present research, it is of the basic-applied type of research, which on the one hand, with document-library studies to examine the dimensions, definitions and theoretical framework of the research, and on the other hand, with detailed field observations, as well as referring to relevant organizations and departments to collect data and information. It is necessary in the scope of the study to achieve the research questions. In terms of the method of data collection, it is done using a mixed method (quantitative-qualitative), temporally and spatially in Damavand city. The analysis of research data was done in two ways, the first one was done by using descriptive statistics techniques and the other one was done by using inferential statistics techniques. After that, we used structural-interpretive equations to determine the relationships between sustainable tourism indicators from the residents' point of view and finally to draw the model of sustainable tourism in Damavand city. The results of structural equations showed that the greatest power of influence is related to socio-cultural indicators and then natural indicators. Economic indicators, planning and management indicators and service-infrastructure indicators were all at the same level. The lowest power of influence was related to advertising indicators.