Elucidating the Role of Emerging Technologies in Artistic Media and Art Policy-Making
Subject Areas : Art
1 - Assistant professor, Department of Art, Qo.C., Islamic Azad University, Qom, Iran
Keywords: Artificial Intelligence (AI), Art Policy-Making, Digital Art, Emerging Technologies, New Media, Virtual Reality (VR),
Abstract :
Introduction:In recent decades, emerging technologies have profoundly influenced the development of new media, consequently transforming the production, distribution, and consumption of art. As a result, policy-making in this domain has required fundamental changes. This study, titled "Explaining the Role of Emerging Technologies in Artistic Media and Art Policy," examines the impact of these technologies on art policy and analyzes their transformative effects on artistic production, distribution, and audience engagement. Additionally, it explores the challenges posed by new artistic media and introduces innovative approaches to art policy
Methodology:This qualitative study systematically analyzes peer-reviewed literature to explore the impact of emerging technologies on contemporary art and new media. Focusing on digital platforms, cultural policy, and artistic production, it identifies key legal, economic, and cultural challenges through thematic analysis. By comparing findings with global benchmarks, the research proposes policy recommendations using a combined critical and deductive methodology, offering a new framework for understanding the convergence of art and technology
Results:The findings indicate that emerging technologies have reshaped methods of artistic production and dissemination, creating new models of interaction among artists, audiences, and policymakers. The advent of technologies such as artificial intelligence, blockchain, digital platforms, and augmented reality has not only broadened access to art but also introduced new challenges for art policy-making. This research underscores the need for policies that leverage technological innovations while prioritizing the protection of artists' rights, the establishment of fair and transparent markets, the preservation of traditional arts alongside digital creativity, and the promotion of cultural equity. Consequently, future art policies must adopt a comprehensive, adaptive, and intelligent approach to balance technological progress with the safeguarding of cultural values
Conclusion:By consciously embracing technology, art policies can adapt to the evolving cultural landscape and ensure a vibrant and equitable future for the arts. In the age of emerging technologies, policy-making should simultaneously foster innovation and uphold values such as cultural integrity, social justice, and environmental sustainability. These policies should enhance accessibility, diversity, and sustainability in the arts, empowering artists to use new technologies to create richer, more immersive experiences. Engaging diverse stakeholders—including artists, technologists, and cultural institutions—can lead to more effective and inclusive policies. Moreover, such policies should aim to maximize opportunities while mitigating risks, and be grounded in principles of equity, cultural diversity, and environmental responsibility. With forward-thinking strategies, artists can harness innovative tools to produce impactful and enduring works, transforming art into a catalyst for cultural, economic, and social development in the digital age. Both artists and audiences must be equipped to engage with new technologies and integrate them meaningfully into the artistic process
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