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Manuscript ID : NEI-1705-1052 (R1) Visit : 88 Page: 27 - 45

Article Type: Original Research

Sustainable Tourism Development Strategy in West Azerbaijan province

Subject Areas : forest

behroz  sobhani 1 (Associate Professor Climatology, University of Mohaghegh Ardabili , corresponding author: sobhaniardabil@gmail.com)
vahid  safariyan 2 (Phd candidate at climatology, University of Mohaghegh Ardabili. Germi, Ardabil, Gmail:Safariyan.vahid@gmail.com)

Received: 2017-03-09 Accepted : 2017-05-15 Published : 2017-05-22

Keywords: West Azerbaijan Province, Key word: Sustainable tourism, models AHP and SWOT,

Abstract :

امروزه گردشگری فراتر از یک صنعت، به پدیده ای اجتماعی- اقتصادی در سطح جهانی تبدیل شده است. استان آذربایجان غربی یکی از مراکز جذب گردشگر در سطح ملی و بین‌المللی در کشور به حساب می‌آید. این استان به دلیل همجواری با دریاچه ارومیه، همسایگی با چند کشور، هر ساله میزبان تعدادی زیادی از گردشگران داخلی و خارجی است. علاوه بر این، این استان دارای آب و هوای مناسب و پتانسیل‌های طبیعی با ارزشی است که تاکنون از ظرفیت مناسب خود درحد استاندارد نتوانسته گردشگر جذب نماید. در این پژوهش با استفاده از فاکتورهای متعدد با بررسی معیارهای اصلی، فرعی و گزینه های مهم گردشگری استان با روش‌های SWOT و AHP مورد تجزیه و تحلیل قرار گرفتند. نتایج نشان‌دهنده آن است که براساس شاخص SWOT وجود چشم‌اندازهای طبیعی با امتیاز 6/4 و جاذبه‌های تاریخی با امتیار 3/4 جزو نقاط قوت و کمبود امکانات بهداشتی با امتیاز 37/0 و کمبود پارکینگ با امتیاز 36/0 جزو نقاط ضعف شناخته شدند. با بررسی روش AHP مشخص شد که شاخص‌های دما با مجموع وزنی 356/2 ، رطوبت نسبی با مجموع وزنی 546/1 و چشم‌انداز‌های طبیعی با مجمع وزنی 986/0 مهم‌ترین معیارها در جذب گردشگری استان آذربایجان‌غربی می‌باشند.

References:


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_||_

  1. Angweni Mayahka, M. 2012, Tourism in Kenya: An analysis of strategic issused and challenges, Tourism management perspectives, NO 1, P 48-56.
    2.
  2. Estelaji, A.R & Allahgholi nezhad. M., 2011. Planning for sustainable development with emphasis on tourism. Case study: Serein and the surrounding villages. Geography. Vol 9, No 30, Autumn 2011. [In Persian].
    3.
  3. Estelaji, A., Khoshniyat Bayati, M. (2012). Understanding tourism capabilities and providing optimal models of tourism development from perspective of applied geography, Journal of geography, 10(34), 251-274. [In Persian].
    4.
  4. Bunruamkaew, K and Murayama, Y, 2011, Site suitability evaluation for Ecotourism using GIS and AHP: A case study of surat Thani Province, Thailand.
    5.
  5. Becken,s & Hay, J,E. 2007, Tourism and climate change risks and opportunities, climate chang econom and society, New Zealand, P 325.
    6.
  6. Castellani, V and Sala, S, (2000:871-880), Sustainable performance index tourism policy development tourism management, NO 31.
    7.
  7. Ebrahimpour H,SeyednaghaviM.A,Yagubi.N.(2011)..A survey of factors influencing on the tourists satisfaction and loyalty in Ardabil province (the case of Serein truism city). Journal of Tourism Studies, Issue 14.winter 2011.p: 69-92. [In Persian].
    8.
  8. Ebrahimzadeh, Issa and Abdullah Aghazadeh (2009), Analysis of Impacts on tourism development in the coastal zone of Chabahar model Strategic SWOT, Urban and Regional Studies and Research, (1), Tehran University Press. p: 26-40. [In Persian].
    9.
  9. Farajzadeh, M. (2008). GIS and its application in tourism planning, Second Edition, published by samt. p: 250. [In Persian].
    10.
  10. Hadiani, Z. (2011). planned tourism development strategy based on SWOT analysis Case Study of Shiraz, Geography and Environmental Planning Journal, Issue 3, Isfahan University Press. p: 32-40. [In Persian].
    11.
  11. Hezarjaribi, J. & Najafi, Shah Mohammed.(1391). reviews the factors affecting the development of tourism in Iran, geography and environmental planning, Issue 3, Isfahan University Press. p: 31-50. [In Persian].
    12.
  12. Heidari, Rahim .(2008), Principles of tourism planning, the samt, Tehran. p: 197. [In Persian].
    13.
  13. Kartakoullis, N L, Karlis, g, (2002). Developing Cyprus as a sport tourism destination: the result of a swot analysis. Jurnal of sport& Tourism,Volume7,
    14.
  14. Langroodi, Hassan and Nusrat, M., (2011). the feasibility of tourism development in rural areas from the perspective of the tourists, geography and environmental planning, No. 1, Isfahan University Press. p: 12-32. [In Persian].
    15.
  15. Madhoushi, M & Naserpour, N., (2003).Assessing barriers to the development of tourism in the Lorestan province, Journal of Business Research, 28,. [In Persian].
    16.
  16. Meshkini, A.&  Haidari, T., (2001). Evaluating the tourism Development in Zanjan using SWOT model, Journal of geographic space. Ahar publications. p: 77-89. [In Persian].
    17.
  17. Molapanah, M., (2010). Studding the bioclimatic indices, AHP and SWOT assessment of human welfare and development of tourism in the GIS (study city Sar Ein), Ardabil University researcher, Department of Geography. p: 15-30. [In Persian].
    18.
  18. PourTahir, M. (2010., the use of multi-criteria decision-making methods in geography, the samt. p: 183. [In Persian].
    19.
  19. Eftekhari.R, & Mahdavi .A. , 2006, rural tourism development strategies using SWOT model small villages Lausanne, Journal of Humanities lecturer. Volume 10, Number 2, Tarbiat Modarres University Press. p: 28-35. [In Persian].
    20.
  20. Reihanian, A et al, 2012, Sustainable tourism development strategy by SWOT analysis ,Boujagh National Park, IRAN, Tourism management perspectives, no 300.
    21.
  21. Sobhany, behroz, (2010).Recognizing the tourism potential of the basement spa area in Ardebil Province using SWOT, Urban and Regional Studies and Research, Issue 4, Isfahan. p: 29-34. [In Persian].
    22.
  22. Sabryfar, R. (2010). Compared the tourism industry in South Khorasan province, lecturer in Humanities - Spatial Planning, No. 2, Tarbiat Modarres University Press. p: 206. [In Persian].
    23.
  23. Taghvai, M. Taghi-Zadeh. (2011). tourist villages positioning using SWOT model of GIS and Myrtle Beach Lake Kaftar, geography and environmental planning, No. 42, University of Isfahan. p: 52-63. [In Persian].
    24.
  24. Weifeng, T, 2005, Risks perceived by Mainland Chinese tourists towards Southeast Asia destinations: A fuzzy logic model. Asia pacifice Journal of Tourism Research, Volume 10.
    25.
  25. Zarabi, A. (2011). Analysis of the attractions and tourist facilities Avramanat, geographical and environmental planning magazine, No. 43, University of Isfahan. p: 15-29. [In Persian]
    26.
  26. Karimi, J. and mahboubfar, M, (2011), Appling Climatology for developing tourism industry, Arkane danesh publication, Tehran, p. 160. [In Persian]
    27.
  27. Nemati, M , , MA.Firoozi, &, Torabi, Z .(2014). Evaluation of advertising statements influence on increasing attract tourist in city of Gorgan . Journal of spatial planning. Volume 3, Issue 4, Winter 2014, Page 59-76. [In Persian].
    28.

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