The Role of Transportation Media in Development of National Tourism Industry

Subject Areas : Media Management

Akbar Nasrollahi ¹ (عضو هیئت علمی دانشگاه آزاد اسلامی واحد تهران مرکزی)
Farzaneh Sharifi ² (عهده دار مکاتبات)
Mohammad Reza Haghighi ³ (دانشجوی دکترای علوم ارتباطات اجتماعی، دانشگاه آزاد اسلامی واحد تهران شمال)

Received: 2014-08-05 Accepted : 2015-02-03 Published : 2015-01-21

Keywords: Specialized media, Transportation, Tourism Development,

Abstract :

Tourism phenomenon as a social phenomenon is one of the world industries that improve the situations for finding jobs. The tourism industry is considered the biggest and most renowned in the world. Many countries have this dynamic industry as the main source of income, employment, private sector development and infrastructure development. The tourism industry today is so important in economic and social development that economists also call that the invisible export. From the industrial age to the information age that is the golden age of the information societies we are faced with change. Given the huge potential of tourism and numerous technical facilities, technical and human resources are abundant in Iran and opportunities resulting from this wave of change in information technology changes our tourism. In this article the role of all domestic media that are highly specialized in the field of transport are focused on the development of the tourism industry is examined and given the relatively small population that had the media, the results of lack of visual appeal and characteristics of active media outlets suggest that the result shows the audience of the media and the impact on the audience that cause less tourism in Iran.