A comparative study of citizen trust Kermani to first News Channel and BBC Persian TV

Subject Areas : Media Management

Somayeh sadat mahdavi ¹ , Fatemeh ahmad nejhad atoo ²

1 - دانشجوی دکتری تخصصی علوم ارتباطات اجتماعی
2 - دانش آموخته کارشناسی ارشد علوم ارتباطات اجتماعی و کارشناس آموزش دانشگاه آزاد اسلامی واحد علوم و تحقیقات

Received: 2014-03-17 Accepted : 2014-06-16 Published : 2014-07-23

Keywords: Trust, media, News, channel 1, BBC,

Abstract :

In this research, the goal is to study adjustment trust of Kermani citizens in Channel 1 and BBC Farsi Satellite channel.Indices of trust and variables effective on that have been extracted from theories of news image making, stigmatizing, fourtheories of press, use and gratification, persuasion, Kent Asp and J.Westersthal. Indices trust have been tested with LikertSpectrum. Sincerity and clarity in news, impartiality against special groups and parties, adjustment of news content andsubjects with the audience’s need, comprehensibility of news for the audience and meeting more news needs of audience arethe trust indices. Statistical population of citizens with age of 18 above resided at 5 districts of Kerman City. Data werecollected in 2012 from 400 people with survey method and questionnaire technique in stratified and simple sampling method.Research results show that Kermani citizens averagely trust in news of Islamic Republic of Iran channel 1. Only 10.8% of thecitizens used BBC Farsi satellite Channel.