Study the Relationship between the Type and Amount of Turkish Soap Operas and Lifestyle (Between Unmarried Female Students 20 to 25 Years of Islamic Azad University of Urmia)

Subject Areas : Media Management

Vahideh Tarzaminejad ¹ , Razieh Sefidgar ²

1 - استادیار گروه علوم ارتباطات اجتماعی، دانشگاه آزاد اسلامی، واحد اراک، اراک، ایران
2 - دانشجوی کارشناسی‌ارشد رشته علوم ارتباطات اجتماعی، دانشگاه آزاد اسلامی، واحد تبریز، تبریز، ایران

Received: 2016-11-23 Accepted : 2017-02-08 Published : 2015-12-22

Keywords: Lifestyle, Turkish Language Series, Genre, Amount of Watching, The Femele Single Student,

Abstract :

This study aimed to investigate the relationship between type (genre) and the Satellite Turkish language series and lifestyle. The method of this study is survey of analytical type. The society of this study consisted of female students of Islamic Azad University of Uremia in the first semester of 94-95 educational year which volume of the sample is determined by Cochran formula as 362 and way of sampling was simple random sampling and data collection tool was questionnaire that according to the theoretical framework has been designed by the researcher. Data were analyzed by SPSS software. The theoretical framework of research is based on the views of "the influence of media" such as “cultivation” theory, “media dependency” theory, “social expectations” theory and theory of lifestyle by Giddens and Bourdieu.The results showed that, in general, the majority of female respondents (56/4 %) claim that the effect of the Satellite Turkish language series on their lifestyle is low.