The Role of Communication System 137 in Increasing Citizens' Satisfaction with the Performance of Tehran Municipality

Subject Areas : Media Management

Nastaran Khajehnoori ¹ , Hamed Eslami Rad ²

1 - Member of faculty member of Islamic Azad University, Central Tehran Branch
2 - Master of Science (MSc) in Social Communication Science, Islamic Azad University, Central Tehran Branch

Received: 2017-01-23 Accepted : 2017-03-03 Published : 2017-02-19

Keywords: system137, Satisfaction, residents of Tehran, the Tehran Municipality,

Abstract :

This study aimed to identifying the role of communication system 137 as a new media and a bridge between the citizens of Tehran and officials of Tehran Municipality in increasing satisfaction of the citizens with the performance of the municipality of Tehran. This study is an applied survey. The statistical population includes all citizens of 22 districts of Tehran who are above 20 years old and have experienced at least once all the processes of communicating with the communication system 137. In this study due to lack of access to all the citizens residing in Tehran, the city of Tehran was divided into  4 parts according to the map using cluster sampling method- North East, South East, North West and South West- and one region was chosen as the statistical sample by simple random method. The sample size determined by Cochrane formula consisted of 384 subjects and the questionnaires were generally distributed among 402 residents of districts 3, 5, 10, and 16 who were randomly selected. The data were collected using a questionnaire. Validity of research was confirmed by the advising professors and its reliability was confirmed by calculating Cronbach's alpha coefficient of 0.885. Descriptive and inferential analysis of data was made by SPSS software. According to the results, the communication system 137 plays a role in increasing the satisfaction of citizens of Tehran with the performance of municipality of Tehran. In addition to its functions, this system receives the messages sent by citizens, completion of the process of news recording and feedback survey. It was found that there is no significant relationship between contacting of citizens of Tehran with the communication system 137 and increasing their satisfaction with the performance of Tehran Municipality. The satisfaction of the citizens of Tehran with performance of Tehran municipality is evaluated average and low. The most frequent subjects for which the citizens of Tehran contact with the communication system 137 are parks and green spaces, development of cultural spaces, collection of the homeless, and putting mousetraps in the city.