A comparative study of the political, economic and communicative functions of the social networks (case study: Facebook and Cloob)

Subject Areas : Media Management

Sara Mohammadpour ¹ , Fatemeh Tajik ²

1 - عضو هیات علمی دانشگاه آزاد اسلامی واحد تهران شرق (نویسنده و عهده دار مکاتبات)
2 - کارشناس ارشد علوم ارتباطات، دانشگاه آزاد اسلامی واحد تهران شرق

Received: 2013-12-17 Accepted : 2013-04-15 Published : 2014-07-23

Keywords: Social network, Facebook, Cloob, communicative functions,

Abstract :

Mechanisms and communication tools are important issues from the perspective of communication science because ofenabling the interaction, sharing and forming networks between actors in cyberspace. New communication technologieshave transformed the understanding of various aspects of human life, so that the understanding of variations on each of thesechanges requires a separate field of study. The present study has the comparative analyzing on the communication functionsof economic and social networks on Facebook and Cloob. Indeed, the main research hypothesis is that the functions ofcommunication mechanisms, economic, social networking sites Facebook and Cloob are different. Method of Research issurvey and a questionnaire fulfilling has been used.The population of the study covers all the members of the social networkFacebook and Cloob. Our findings show that the best features which social networking sites like Facebook and Cloobproviding for users, is totally different. In the case of use of members on the social networks, Facebook is so stronger thanCloob in all cases. Except for a chat option that 100 % of respondents have responded to these options, as well as friends anddating options and participation in group discussions, two networks have been in the same levels. Through reviewed thefunctions of social networks Facebook and Cloob, best functions of these two networks, are Communication functions thattheir average mean is respectively 2/4 and 9/3 and the weakest functions of two networks are economic functions that theiraverage mean is respectively 4/3 and 3/2 . According to the findings of study the economic, social, and communicationFunctions of networks Facebook and Cloob are independent of each other and are generalizable to the population.