Studying the Role of Television in Strengthening the Values of Children's and Teenagers’ Literature

Subject Areas : Media Management

Homa Doroudi ¹ , Nader Ramazani ²

1 - عهده‌دار مکاتبات
2 - -

Received: 2015-05-04 Accepted : 2015-08-05 Published : 2015-07-23

Keywords: TV media, values, norms, Behaviors of children and teen,

Abstract :

Nowadays, the media as one of the main instruments of transferring and promoting of cultural and social values has an important role in the behavior of children and teenagers and in changing their social behavior. One of the issues which has attracted the attention of scholars and caused to writings of these scholars is the issue of “the relationship of media with the children and teenagers”. The general goal of this study is investigating the role of television in strengthening the values of children's and Teenagers’ literature in Zanjan. The sample group of this study were 384 children and teenagers (174 female and 210 male)in the range of 7 to 12 years old. The sample size was determined according to the infinite sample of 384 personns and the sampling was done randomly. The data collection instrument was a questionnaire which was designed by the researcher. Validity of the questionnaire was verified by using the formal methods. And the reliability to test the reliability of the questionnaire was obtained by using Cronbach's alpha coefficient of 0.91. To analyze the collected data, it is used from SPSS software and suitable descriptive and inferential statistical methods and descriptive and inferential statistics were also presented. The findings of this study show that there is a meaningful relationship between watching TV and its informational and educational role and its role in recognizing the cultural identity and purchasing behavior (like books that are transferring the Iranian culture, Iranian goods like the toys that have Iranian identity and …) of the children and teenagers.