The Impact of Globalization on the Tendency of Citizens to Protect the Environment Experimental Communications Tehran Residents

Subject Areas : Media Management

Maryam Rezaee ¹ , Seyed Yaghoob Moosavi ²

1 - Master of Science in Social Sciences Research, Al-Zahra University, Tehran, Iran
2 - Associate Professor, Department of Social Sciences, Alzahra University, Tehran, Iran

Received: 2017-04-25 Accepted : 2017-08-01 Published : 2017-11-22

Keywords: Environmental protection, Globalization of Communication, Tendency to Environmental Prot, Environmental degradation, Environmental pollution, communication awareness,

Abstract :

With increasing environmental pollution and ecosystem destruction, growing attention and concern of the community understand the causes, consequences and ways to reduce it. Several factors are involved in reducing threatening conditions above. This study emphasizes the role of media and communication studies globalization tends to preserve the environment among citizens living in the city of Tehran.The methodology of this study is a survey. The number of 277 residents in three districts of Tehran, a city of five and fourteen were selected. To analyze the data obtained from the correlation and multivariate regression analysis were used. The findings of the analysis showed that the correlation between the globalization of communications and tends to protect the environment and there is a significant positive relationship.