The role of mass media in improving awareness of civil liability sports
Subject Areas : Media Management
MohammadHossein Mirsoleymani
1
(Master of Sport Management at Isfahan University)
Edris Ghaderpour
2
(Ph.D. Student, Department of Physical Education, Faculty of Humanities, Tarbiat Modares University, Tehran, Iran)
Masoud Naderian
3
(Associate Professor of Sport Management, Faculty of Sport Sciences, University of Isfahan)
Saeed Yari
4
(Master of Media Management, Faculty of Communication and Media, University of Voice and Broadcasting, Tehran, Iran)
Keywords: Sporting Rights, Mass Media, civil liability,
Abstract :
The main purpose of the present Article is to investigate the role of mass media in improving the awareness of civil liability in sport.The Article in terms of purpose is applied and according to the method of data collection is descriptive-analytic and correlation type.The statistical population includes Headquarters of the Ministry of Sports and Youth, officials of the NationalOlympicCommittee and heads of sports federations(90),as well as a number of professors in the field of sports law(15), and Sampling method was also the whole number.And87people participated in this study.The Data collection tool was a researcher-made questionnaire that was designed with emphasis on the opinions of managers and legal and media experts.The validity of the questionnaire was confirmed by7Specialists and the reliability of the questionnaire was0.81using Cronbach's alpha coefficient and confirmed.The data analysis method was also performed using the structural equation model in PLS software, and Friedman test was used to rank the most important media.The results show that the impact of mass media such as audio,visual, print and Internet on the promotion of awareness of the Civil Liability of athletes, coaches, managers, judges and audiences has a positive and significant effect, and these four media can make up75% of the changes in awareness to provide Civil Liability sports. In addition, the results of the ranking also showed that Internet media (websites and social networks) then the media (TV), print media (newspapers, books, etc.) And audio media (radio) were the most important in promoting awareness of Civil Liability.
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