Designing the demand model for social networks in the interpersonal communication of Iranian users

Subject Areas : Media Management

Ahmad Ghayuomi ¹ , Ali Akbar Farhangi ^{2 *} , hamidreza Hoseini Dana ³

1 - Ph.D. Student, Department of Media Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 - Professor, Department of Media Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
3 - faculty member

Received: 2018-12-16 Accepted : 2019-01-18 Published : 2019-11-22

Keywords: "Social Networking Demand Model", "Interpersonal Communications", "Media Economics",

Abstract :

Abstract This research, based on economic theories, has tried to explore the demand function of social networks and face-to-face communications and examine the relationship between these two functions. For this purpose, in this research, studies on economic modeling have been attempted to extract explicit and implicit content around this theme. Analysis Unit In this study, users of Iranian social networks are. A questionnaire was used to collect information that was completed in individual and group sessions. The research community of social network users in Iran is selected based on available population of 120 people and selected in Tehran (with homogeneous characteristics). Nonlinear logarithmic regression analysis and nonlinear one-dimensional search were considered. Findings show that social networking is more than just interpersonal communication in the face of necessity, and in the studied society, social networks are used as a substitute for face-to-face communication. Findings show that social networking is more than just interpersonal communication in the face of necessity, and in the studied society, social networks are used as a substitute for face-to-face communication. Findings show that social networking is more than just interpersonal communication in the face of necessity, and in the studied society, social networks are used as a substitute for face-to-face communication.