Explaining the Relationship Between Media Persuasion of Social Networking and Lifestyle - Case study Telegram

Subject Areas : Media Management

alireza Alegheis ¹ , mohammad dadgaran ² , mohammadreza rasouli ³

1 - PhD. Student of Media Management, Azad University of Tehran markaz
2 - Associate Professor of Media and Public Relations Department- Islamic Azad University Central Tehran Branch
3 - Media Department Manager/ Associate Professor of Media and Public Relations Department- Islamic Azad University Central Tehran Branch

Received: 2019-06-22 Accepted : 2019-08-16 Published : 2020-02-20

Keywords: Social network, Lifestyle, persuasion,

Abstract :

These days’ social networks become a platform for attendance of social groups especially youth and a space for exchanging views and thoughts and their need for their lives, these networks, provide many sociocultural opportunities for their members to supply their demands as well as facilitating many other acts through computers and mobile phones in virtual societies. On the other hands in media should accomplish persuasion these techniques in order to affect its audiences adequately. After persuading an audience, its intuition and provision will be changed and he/she will imitate the life style of persuasion and propagate an especial life style. This paper tries to extract social networks components regarding reputable international definition and find an answer for a key question how is the relationship between social network and audience’s life style. In this research, by description, explanation and data analysis, it becomes clear that persuasion made by social network can cause some changes in audience’s lives. The data gathering tool was a questionnaire and its reliability was confirmed by Grünbach's alpha coefficient 0.92. The results of the research show that there is a meaningful relationship with the correlation coefficient of 91.5% among the research variables. The sample size of 386 was calculated by Cochran