The role of cognitive and aesthetic components of media literacy in the development of social capital among Tehrani citizens

Subject Areas : Media Management

ali khosh zaban ¹ (استاد دانشگاه)

Received: 2019-12-02 Accepted : 2019-12-29 Published : 2020-05-21

Keywords: Human resource development, Social Capital, media literacy training, Media literacy,

Abstract :

Media literacy as a strategy has to be implemented in the country after it has become known as a necessity for promotion in the country in order to benefit from the effective and effective use of the media and reduce its destructive effects, and it should support a scientific consensus. Therefore, it was necessary to take action. Some governments in the world have included this issue in their various topics and accepted the importance that citizens and citizens need to obtain from the media a lot of information and to obtain the necessary literacy and knowledge for their use and then to refer to them. This was the motive for critical thinking and the formation of sprawling spaces in the media field, which gave a special look to this issue. Also, the result of the research showed that there is a direct and significant relationship between the aesthetic dimension of media literacy and social capital, that with the aesthetic dimension of media literacy, the social capital of the individual also increases. After that, aesthetics refers to the ability to understand media concepts from an artistic point of view, and this depends on the art and skill of the media in producing the message in the dimensions of aesthetics, which works just like the artist's unique artistic style. Achieving literacy skills through the media can help to connect the audience with the mass media, and it strengthens the trust and social capital of the media to audiences and collective minds.