Investigating and Recognizing the Factors Affecting the Production of Creative Programs in North Khorasan Radio

Subject Areas : Media Management

morteza ghanbarabadi ¹ , amir saki ² , ashraf raad ³

1 - reasercher
2 - researcher
3 - teacher

Received: 2018-04-28 Accepted : 2018-12-07 Published : 2019-02-20

Keywords: Creative Design, North Khorasan, Components, Voice of Atrak Network,

Abstract :

The purpose of this study was to investigate and identify the factors affecting the production of creative programs in North Khorasan Radio using a structured survey and interview with the statistical community of all the suppliers and radio program developers of the Atrak network, which ultimately most developers and suppliers The authors point to creativity as one of the important elements in radio programming, and finally it was found that both creative and organizational components of the network are atractive, individual components and organizational components are important, but individual components are influenced by organizational components. Which according to the research results of creativity in shading and screw components The organization has become dimmed Therefore, it can be said that there is a relationship between the "production components" of the "principle of programming", "individually effective variables" and "effective organizational variables" with "creative programming in the voice of the network of Atrac", which means that with 95% confidence "As the new components of creativity increase in production between developers and developers, the amount of creative programming in the network of Atrak also grows. Therefore, it is suggested that creative programming should be promoted with the specialized training necessary for designers and developers, as individual components will improve with the excellence of the organizational components.