Affecting Factors in the Employment and Unemployment of Women in Corona with Lifestyle Approach (Case Study of Women as the Head of The family in Tehran (
Subject Areas : Woman and family
Mitra Tavassoli
1
,
Abdolah Naami
2
1 - PhD student in Business, Marketing Management, South Tehran Azad University,Tehran,Iran.
2 - Assistant Professor, Faculty of Management, South Tehran Azad University ,Tehran,Iran. (Corresponding Author)
Keywords: lifestyle, Family, Behavioral Economics, Employment and Unemployment, Cultural Capital and Attitude,
Abstract :
With the rapid spread of the Corona virus, lifestyles have led to a sharp contraction in economic activity because many people in the post-Corona era were unable to go to work and could no longer work. The purpose of this study Was to find out the the factors affecting employment and unemployment in the post-corona period with the lifestyle approach of women Who are the head of their family in Tehran. The method of this research was descriptive-survey and in terms of purpose was applied. The statistical population of the present study included 384 female-headed families in Tehran. Sampling method was complete census and also descriptive and inferential statistical methods were used to analyze the data. At the descriptive level the mean, frequency of tables and graphs and at the inferential level Spearman correlation coefficient, cluster analysis were performed using SPSS software. The results showed that employment and unemployment affect the lifestyle of the post-Corona era. Employment and unemployment in the post-corona period have a positive and significant effect on the variables of behavioral economy, family, cultural capital and the attitude of female-headed families..
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Sperlos,G.B.(1979), Fashion: Consumer Behavior toward Dress,Burgess Publishing Company, Minneapolis.
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_||_Afzadi, Mahmoud. (2013), Journal of Quarterly Lifestyle Studies - Broadcasting Research Center of the Islamic Republic of Iran, Cultural Research Quarterly.( In Persian).
Ahmadnia, Shirin and Atena Kamel Qaliba.(2004), Female-headed households in Tehran: A qualitative study Women Heads of Households in Tehran: A Qualitative Study of Experiences, Their Challenges and Capacities, Journal of Social Welfare, 65,103-137.
Ali Akbari Saba, Roshanak. (2017). Women heads of households with a wife and characteristics of marriage, Journal of Statistics, No:10-13:1. (In Persian).
Asyabi Bakhshkandi, Mohammad.(2020). An analysis Corona crisis and the manifestation of a new style of urban life (with emphasis on the approach of environmental psychology and providing solutions to overcome the crisis), the first conference on environment, civil engineering, architecture and urban planning.( In Persian).
Dehghan, Fathullah (2001). The Role of Employment in Reducing Rural Migration (Case Study of Mamashani County Elders), Thesis of Tarbiat Modares University M.Sc..( In Persian).
Giddens, Anthony.(2008).Modernization and individualization. Translated by Nasser Mofaghian, Tehran: Ney.( In Persian).
Hosseinpour, Majid and Azoji, Aladdin. (2009), Calculation of Employment Capacity of Economic Sectors in the Fifth Development Plan ,Journal of Labor and Society, 38-49.( In Persian).
Imam Jomehzadeh, Seyed Javad, Marandi, Zohreh, Rahbar Ghazi, Mahmoud Reza, Saeedi Abu Ishaghi, Leila. Hosseinpour, Majid and Azoji, Aladdin. (2009). Calculation of Employment Capacity of Economic Sectors in the Fifth Development Plan (Using Data Technique, Communication Research ,20(2).101-120.( In Persian).
Karimi Ara, Mohammad Hassan ,. Maleki Golndouz, Peri and Ghobadi, Saeedeh.( 2017). A Study of Islamic Lifestyle from the Perspective of the Supreme Leader of the Revolution, The First National Conference on Social Sciences, Educational Sciences, Psychology and Social Security, Tehran. (In Persian).
Kiavand, Aziz,. (1986). Employment and Poverty in a Turbulent World, Ministry of Program and Budget Publications, Socio-Economic Documentation Center, Tehran.( In Persian).
Lazer, W. (1963). Life style concepts and marketing toward scientific marketing.Chicago, IL: AMA.Lazer. Lifestyle Concepts and Marketing. Toward Scientific Marketing,American Marketing Association. 1963: 64-105.
Plummer, J. T. (1974). The concept and application of life style segmentation, Journal of Marketing, 38(1), 33–37.
Rameh, Mehdi. (2016), A Study of Factors Affecting Unemployment and Labor Market Productivity in Iran, Conference on the Economics and Management.( In Persian).
Rugaber, C. (2020), Gig workers and self-employed keep waiting for jobless aid, Associated Press, https://apnews.com/.
Sarmad,zohre, Bazargan, Abbas and Hejazi, Goddess. (2008). Research methods in behavioral sciences, Tehran: Agah .( In Persian).
Shafaati, Zahra and Akhravi, Amir Hossein, (2020), Lifestyle Management Model in the Second Step of the Revolution, The First International Conference on Challenges and New Solutions in Industrial Engineering, Management and Accounting, Sari.( In Persian).
Sperlos,G.B.(1979), Fashion: Consumer Behavior toward Dress,Burgess Publishing Company, Minneapolis.
Wells. W. D. (2010). Life Style and Psychographics, American Marketing Association, Chicago.