Investigating the Relationship between Women's Personality- Cultural Traits and Preference in Selecting the Style of Accessories

Subject Areas : Art and Architecture

Maryam Mounesi Sorkheh ¹ , Kosar Salehi Mourkani ²

1 - Assistant Professor, Department‌ of Textile & Fashion Design, Faculty of Art, Alzahra University, Tehran, Iran
2 - Masters Student, Department‌ of Textile & Fashion Design, Faculty of Art, Alzahra University, Tehran, Iran

Received: 2024-01-08 Accepted : 2024-03-18 Published : 2024-03-20

Keywords: Accessories style, Personality cultural traits, Women,

Abstract :

The purpose of this research was to investigate the relationship between women’s personality- cultural traits and the preference in selecting the styles of accessories. The statistical population included the 20 t0 35 years old female residents in Tehran downtown and uptown in 2023. The sample subsumed 369 women whom were selected via convenient sampling procedure. To collect data Styles Accessories Questionnaire and Personality Traits Check Lists were implemented. The results indicated that individuals with the trait of extroversion welcome the casual style because of its simplicity and their second priority was classic style. Females with the trait of agreement and compatibility, since they didn't want to distance themselves from the ongoing traditions, they felt more comfortable with classic and casual style in the first priorities. Individuals with high conscientiousness, classic and formal style was their first priority and romantic style was their second priority. And due to the importance of order and specific principles, the use of avant-garde style was the last priority. Subjects with high neuroticism preferred the casual style because it was easy to wear and the romantic style because of its more elegance. And individuals with the trait of accepting new experiences selected casual and vintage styles. According to the findings, it could be reported that the society, especially women and girls, pay more and more attention to the use of accessories.

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