Analysis of the candidates' election campaign discourse in the Islamic Consultative Assembly elections(Sample study: The first stage of the tenth election in the Mamasani constituency)
Afshin Mottaghi
1
(
Associate professor of political geography, Kharazmi University, Tehran, Iran.
)
Vahid Sadeghi
2
(
PhD student in Political Geography, Ferdowsi University of Mashhad, Mashhad, Iran
)
Arash ghorbani sepehr
3
(
PhD student in Political Geography, Kharazmi University, Tehran, Iran
)
Keywords: Election geography, discourse analysis, election campaign and Mamasani constituency.,
Abstract :
Elections are faced with different conditions in each geographical area, and candidates advertise and present their programs according to the specific identities of that region. While in central and metropolitan areas, voter turnout is based on rational decision-making and party affiliations and lists, in some constituencies other components, such as tribal context, influence individuals' social and political lives. Advertising is one of the key tools of candidates to present their plans and strategies to the people in the election campaign. Therefore, planning to advertise in the best possible way is considered by the candidates and their think tanks. In this regard, the use of symbols and signs has a special application in the candidates' campaigns and its spread among its supporters. In Mamasani constituency, the movements of the candidates are of special importance, and the analysis of the discourse of these advertisements can reveal their hidden angles. On this basis, the speeches of each of them have been processed in order to conduct propaganda during the election period (first stage). In other words, the leading article examines the candidates' advertisements using the discourse analysis method during the five stages of level-level, level-depth, depth-level, deeper and deeper. The results showed that in the candidates' campaigns in Mamasani constituency, items such as local slogans, tribal symbols, creating emotions and feelings based on tribal structure in speeches that lead to mass mobilization and their physical confrontation in the campaign. Elections can have played a prominent role.Hence, symbols and slogans have also been the most important tools of the candidates.