Tourism marketing strategies based on the maritime and port capacities of Makran
Subject Areas : urban tourism
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Keywords: Keywords: Tourism Marketing, Maritime Capacity, Hospitality, Makran,
Abstract :
Introduction : Maritime and port tourism, as a dynamic sector of the tourism industry, plays a key role in the economic and social development of coastal regions. The Makran coast in southeastern Iran, with its 500-kilometer shoreline, pristine natural resources, biodiversity, and strategic ports such as Chabahar and Jask, possesses unique potential. However, weak infrastructure, ineffective marketing, and regional competition have hindered the growth of this industry.
Research Objective : This study aims to develop marketing strategies to leverage the maritime tourism potential of Makran.
Methodology : This research is applied in purpose and descriptive-analytical in method. Data were collected through library and documentary studies and analyzed using Meta-SWOT and PESTEL tools.
Geographical area of research: The Makran region in southeastern Iran is one of the less-known yet attractive tourism destinations, drawing visitors with its pristine nature and unique historical and cultural attractions. Covering parts of Sistan and Baluchestan and Hormozgan provinces, Makran borders Pakistan to the east and the Oman Sea to the south.
Results and discussion: Results indicate that untouched beaches, the Chabahar Free Trade Zone (19% weight), and adventure tourism potential (16% weight) are the region's key advantages. In contrast, climate change and geopolitical challenges are major threats.
Conclusion : Proposed strategies include distinctive branding, tourism infrastructure development, ecotourism promotion, and private sector collaboration. These strategies aim to attract tourists, foster economic growth, and ensure environmental sustainability. Additionally, coordination among the government, private sector, and local communities is essential to establish Makran as a premier maritime tourism destination.
Keywords:
Tourism marketing, Maritime potential, Hospitality, Makran
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