Communication and social factors affecting the consumption of smuggled cosmetics and health products (Case study: citizens over 15 years of age in West Azerbaijan province)

Subject Areas : sociology

Mina Abdolalizadeh Torkamani ¹ , Bita Shahmansoory ² , Robabeh Pourjebeli ³

1 - Department of Communication Sciences, Tabriz Branch, Islamic Azad University, Tabriz, Iran
2 - Department of Communication Sciences, Faculty of Social Sciences, Central Tehran Branch, Islamic Azad University, Tehran, Iran (corresponding author) [e-mail]
3 - Assistant Professor, Department of Social Sciences, Zanjan Branch, Islamic Azad University, Zanjan, Iran

Received: 2022-06-19 Accepted : 2022-08-24 Published : 2023-05-22

Keywords: Media, West Azerbaijan, Consumerism, smuggled cosmetics,

Abstract :

The spread of consumption in the world today has gone so far that today it is considered an indicator of lifestyle and even some consider modern life without consumption meaningless. In this regard, since the consumption of smuggled cosmetics in West Azerbaijan province has an increasing trend, so in this study, the communication and social determinants affecting the consumption of smuggled cosmetics in West Azerbaijan province are investigated. The research method is survey and the statistical population includes citizens over 15 years of age in West Azerbaijan province, 674 of whom have been selected by multi-stage cluster sampling. Data were collected using a questionnaire and analyzed by SPSS and Lisrel software. The results showed that the consumption of smuggled health and beauty products is more than average among the respondents and the use of domestic media is less than average and the use of foreign and virtual media is above average. The results of explanatory analyzes in the quantitative phase of the research showed that the variables of gender (in favor of women), socio-economic status (in a positive direction), rate of use of internal media (in a negative direction), rate of use of external media (in a positive direction), The use of virtual media (in a positive direction), health literacy (in a negative direction) and differentiation (in a positive direction) have a significant impact on the consumption of smuggled cosmetics and cosmetics. Explain that the impact of foreign and virtual media is greater than other variables.

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