The relationship of trust in online social networks in the tendency to create support campaigns (case study: women of Mako city )

Subject Areas : sociology

Zahra Abbasalizadeh ¹ , Mohammad Abbaszadeh ² , mahran samadi ³ , Mahmoud Elmh ⁴

1 - PhD student in Communication Sciences, Allameh Jafari Faculty, Islamic Azad University of Tabriz, Iran
2 - Assistant Professor, Department of Social Scienes, Faculty of Psychology and Law, University of Tabriz, Iran. Email: [e-mail]
3 - Assistant Professor, Department of Communication Sciences, Allameh Jafari Faculty,Islamic Azad University of Tabriz, Iran.
4 - Assistant Professor, Department of Social Sciences, Allameh Jafari Faculty, Islamic Azad University of Tabriz, Iran

Received: 2023-02-01 Accepted : 2023-03-23 Published : 2023-11-22

Keywords: Trust, Women, Online Social Networks, campaign creation,

Abstract :

With the spread and increasing trust in virtual networks, these networks have assumed an important role in creating virtual campaigns. According to their facilities, virtual social networks allow users to create different campaigns by reaching a larger part of society. The purpose of this research is to study the relationship between trust in social networks and the creation of virtual campaigns. The research method was a survey and a questionnaire tool was used to collect data. The statistical population of the research consists of women over 15 years of age living in Mako city in 1400, who were selected as a sample by using a simple random sampling method. The findings show that there is a direct significant correlation between the characteristics of virtual social networks (self-centeredness of users, lack of official supervision and censorship of content, cosmopolitan motives) and trust in these networks and the tendency to create support campaigns. The above variables in the regression model have been able to explain 0.33 of the changes in the tendency to create support campaigns.