Codification a Model for the Development of Health Tourism in Tabriz Metropolis
Subject Areas : sociology
Hamed Soleimani Mostafa Chayi
1
,
Ali Panahi
2
*
,
Ebrahim Taghavi
3
1 - 1. PhD Student, Department of Urban Planning, Marand Branch, Islamic Azad University, Marand, Iran
2 - Associate Professor, Department of Geography and Urban Planning, Tabriz Branch, Islamic Azad University, Tabriz, Iran
3 - استادیار گروه برنامه ریزی شهری دانشگاه آزاد اسلامی واحد مرند
Keywords: Development model codification, health tourism, Tabriz metropolis,
Abstract :
The present study was conducted with the aim of developing a health tourism development model in the Tabriz metropolis. The research method is a mixed method with an analytical and exploratory nature and the Q factor analysis model and the SWOT model were used. Based on the extracted factors, the four-pronged approach or model for achieving the development of health tourism in the Tabriz metropolis are: first, continuous assessment of the current situation in order to identify the possibilities and limitations in the health tourism sector. second, improving infrastructure and facilities, third, developing coherent laws through setting a specific legal framework for foreign tourists and reviewing it annually according to changes in diplomatic relations, and fourth, building institutional capacity and synergy and emphasizing the role of the private sector. The findings of the study based on the SWOT model also show that benefiting from modern knowledge in various types of surgeries, discrimination, the existence of appropriate infrastructure, having various medical specialists, and proper awareness of managers about the benefits of tourism development are considered to be the most important strengths of the city of Tabriz in terms of developing health tourism. The instability of the country's diplomatic relations, the lack of coordination of micro and macro goals and policies, and the lack of definition of a long-term roadmap are the most important weaknesses.
1. Akbari, Majid; Ansari, Masoumeh. (2019). Identifying the drivers affecting the competitiveness of travel and tourism for the post-corona era (Case study: Iran), Tourism Management Studies, Volume. 15, Special Issue on Covid-19, P.p: 184-253.
2. Amiri, Javad; Minaei, Masoud; Minaei, Fawad. (2016). Investigating the capability of medical and health services in Mashhad with a health tourism approach. Heritage and Tourism, Volume. 1, Issue. 4, P.p: 137-121.
3. Bagheri, Ali; Rousta, Alireza; Farzundeh, Lotfollah; Asayesh, Farzad. (2013). Presenting a marketing model for the development of health tourism in Tehran using the grounded theory method, Economics and Urban Planning, Volume. 4, Issue. 15, P.p: 21-6.
4. Bay Deniz, E; Cilginoglu, H. & Valeri, M. (2024). “Impact of health tourism visitor experiences on behavioral intention”. Journal of Organizational Change Management, 37 (5), P.p: 1133-1153.
5. Benaraba, C. M. D; Bulaon, N. J. B; Escosio, S. M. D; Narvaez, A. H. G; Suinan, A. N. A. & Roma, M. N. (2022). “A Comparative Analysis on the Career Perceptions of Tourism Management Students before and during the COVID- 19 Pandemic”. Journal of Hospitality, Leisure, Sport & Tourism Education, 30, P.p: 1-15.
6. Berbekova, A; Uysal, A. M. & Assaf, G. (2021). “A thematic analysis of crisis management in tourism: A theoretical perspective”. Tourism Management, 86, P.p: 1-13.
7. Daraei, Zeinab; Riahi, Leila; Nikravan, Anise; Haji Nabi, Kamran. (2013). Factors affecting entrepreneurship in the field of health tourism: A sectoral review, Health and Treatment Management, Volume. 14, Issue. 49, P.p: 67-55.
8. Zare, Rahim. (2013). Analysis and evaluation of key components in creating sustainable health tourism in Tehran using the Padin model, Tourism Management Studies, Volume. 18, Issue. 64, P.p: 61-102.
9. Jiang, L; Wu, H. & Song, Y. (2022). “Diversified demand for health tourism matters: From a perspective of the intra-industry trade”. Social Science & Medicine, 293, 114630.
10. Kalabi, Amir Mohammad; Karamirad, Simin. (2019). Entrepreneurial Strategic Renovation in the Post-Corona Era; Companies Active in the Tourism Industry, Tourism Management Studies, Volume. 15, Covid- 19 Special Issue, P.p: 285-308.
11. Khavarian Garmsir, Amir Reza; Stavers, Jacqueline M; Alian, Mehdi. (2013). Strategic planning of urban tourism development using the SOAR strategic model (case study: Taft city), Spatial Planning and Planning, Volume. 17, Issue. 3, P.p: 128-143.
12. Langvinienė, N. (2014). “Changing Patterns in the Health Tourism Services Sector in Lithuania”. Procedia-Social and Behavioral Sciences. 156, P.p: 310-316.
13. Maleki, Saeed; Tavangar, Masoumeh. (2015). Study and analysis of health tourism challenges in Mashhad from the perspective of foreign patients, Bi- Quarterly Journal of Geography and Urban Space Development, Volume. 2, Issue. 3, P.p: 153-165.
14. Mandic, A. & Kennell, J. (2021). “Smart governance for heritage tourism destinations: Contextual factors and destination management organization perspectives”. Tourism Management Perspectives, 39, P.p: 1-14.
15. Morvati Sharifabadi, Ali; Asadian Ardakani, Faezeh. (2014). Presenting a health tourism development model with a combined approach of fuzzy TOPSIS and interpretive structural modeling in Yazd province, Journal of Health Management, Volume. 17, Issue. 55, P.p: 73-88.
16. Motavalli- Taher, F. & Paydar, M. M. (2021). “Supply chain design to tackle coronavirus pandemic crisis by tourism management”. Applied Soft Computing Journal, 104, P.p: 1-8.
17. Paba, C. S; Rodriguez, R. M; Diaz, A. E; Jervis- Jalabe, D; Zakzuk, N. R. A. (2024). “SA73 Factors Affecting the Development Process of Health Tourism in Colombia: A Systematic Literature Review”. Value in Health, 27 (6), S408.
18. Pour Ahmad, Ahmad; Ayashi, Athareh; Sabet Eqlidi, Mohammad; Ayyashi, Razieh; Shahi, Aref. (1400). Policy Learning in Public Tourism Policymaking with a Process Approach, Tourism Planning and Development, Volume. 10, Issue. 38, P.p: 165-197.
19. Ridderstaat, J; Singh, D. & DeMicco, F. (2019). “The impact of major tourist markets on health tourism spending in the United States”. Journal of Destination Marketing & Management, 11, P.p: 270-280.
20. Vaezhi, Reza; Chegin, Meysam; Aslipour, Hossein. (2018). Policy challenges in the field of health tourism in Iran based on thematic analysis approach, Quarterly Journal of Tourism Management Studies, Volume. 13, Issue. 41, P.p: 1-40.
21. Xu, A; Johari, S. A; Khademolomoom, A. H; Tavakoli Khabaz, M; Umurzoqovich, R. S; Hosseini, S. & Semiromi, D. T. (2023). “Investigation of management of international education considering sustainable medical tourism and entrepreneurship”. Heliyon, 9 (1), P.p: 1-13.