Strategies of Rural Costal Tourism Development of Guilan Province

Subject Areas : Urban and Regional Planning Studies

yaser Ramezannezhad ¹ (Ph.D. in Geography & rural planning, Tarbiat Modares University, Tehran, Iran)
Abdolreza Roknoddin Eftekhari ² (Professor Department of Geography & rural planning, Tarbiat Modares University, Tehran, Iran)

Received: 2017-03-09 Accepted : 2018-09-21 Published : 2019-05-22

Keywords: strategy, SWOT, Guilan, village, Coastal tourism development,

Abstract :

Coastal shores of Guilan with have the natural attractions, as well as sandy beaches and beautiful scenery can be one of the most centers of coastal tourism. Success in the development of coastal tourism requires strategic planning. The aim of this paper is the formulation of strategies of rural coastal tourism development in the province of Guilan. For this purpose, an open questionnaire gave to the group of professionals and through were Identified a list of common points of weaknesses, strengths, opportunities and threats. Whit using of Swot model, strategies were formulated that based on the final score priority of strategies are as follows:assignment of coastal tourism Affairs (coastal tourism destinations) to tourism organizations in order to effective and efficient planning, management and marketing (4.102), The holding of workshops and training courses to build expertise and capabilities in human resource of organizations and local communities with a score (4.079), the allocation of financing and facilitate the process of obtaining a license to create a coastal tourism-related jobs by local communities (3/989), encouraging and supporting the private sector investors to create and the development of appropriate facilities in the coastal tourism destinations (3.963), and encourage and support the creation of NGOs in order to education and promote environmental culture in order to preserve of environment of the village and coast (3.636).

References:

Abdullahzadeh, M. (2000). National and regional tourism planning. The Cultural Research Bureau. (In persian)

Ardestani, M. (2009). Rural tourism. Tehran: coulture and Islamic guiding ministry press. (In persian)

Asadi Karam, R. (2016). An analysis of capabilities recogniting and strategic planning for tourism development (case study: Delfard village in Jiroft county). human settlement planning studies, 11 (37), 501- 512. (In persian)

Beykmohammadi, H. (2004). The southern costals of the Caspian Sea. Sepehr magazine, 12 (46). 51-54. (In persian)

Darvishi, H., Pazoki, M., Sadeghi, H., & Beyranvandzadeh, M., (2014). Analysis of stranghes, weekness, opportionities and threats of greenhouse farming in rural entrepreneurship and job creating development (case study: villages of pakdash county). journal of rural research and planning, 7, 101- 114. (In persian)

Ghadami, M., Tavallayi, S., & Fatemi, S.M.M. (2010). Strategic Assessment of tourism development capabilities examples: City Fereidoon'kenar. Journal of Applied Research in Geographical Sciences, 19, 111- 128. (In persian)

Ghaderi, Z. (2005). Principles of sustainable rural tourism development planning. Tehran: organization of the association of municipalities. (In persian)

Gladstone, W., Curley, B., & Shokri, M. R., (2012). Environmental impacts of tourism in the Gulf and the Red Sea. Marine Pollution Bulletin Published by Elsevier Ltd.

Guilan province management and planning organization (2004), Statistical Yearbook of Guilan province. (In persian)

Hadiani, Z., Ahadnezhad, M., Kazemi, Sh., & Ghanbari, H., (2012). Strategy planning of tourism development base on SWOT analysis, case study: Shiraz city. geography and environment planning, 3, 111- 131. (In persian)

Hall, C.M. (2008). Tourism Planning, Policies, Processes and Relationships. England, Prentice hall, P: 101.

Hom Haacke. L. (2001). Using SWOT for Project Planning Sessions, PN.3 Hughes. A. Tourism as sustainable Industry in the Rural Community of Arising, West Scotland, MSc Thesis, Napier University.

Hoseini, S.A., Mobarhan Ghasemabadi, F., Khoshdelan, M., & Mehri, A. (2016). Strategic analysis of tourism indicators. human settlement planning studies, 11 (36129-147. (In persian)

Houben, G., Lenie, K., & Vanhoof, K. (1999). A knowledge-based SWOTanalysis system as an instrument for strategic planning in small and medium sized enterprises. Decision Support Systems, 26,125-135.

Kangas, J., Kurtila, M., Kajanus, M., & Kangas, A. (2003). Evaluating the management strategies of a forestland estate-the S-O-S approach. Journal of Environmental Management, 69, 349-358.

Kay, R., & Alder, J. (2005). Coastal Planning and Management. This edition published in the Taylor & Francis e-Library, New York.

Lordkipanidze, M. (2002). Enhancing Entrepreneurship in Rural Tourism for Sustainable Regional   Development: The case of Söderslätt region, Sweden, Published in 2002 by IIIEE, Lund University, P.O. Box 196, S-221 00 LUND, Sweden.

Meshkini, A., & Heydari, T. (2010). Assessment of tourism development in Zanjan by using SWOT, eg the Zanjanroud. Journal of Research geographical space, 11 (35), 37- 64. (In persian)

Motiee Langrudi, H. (2007). Rural Planning with an emphasis on Iran. Mashhad: Jahad Daneshgahi. (In persian)

Nilsson. M. (2004). Research and advice on strategic environmental assessment. Stockholm Environment in Stitute Publications.

Papoli Yazdi, MH., & Saghayi, M. (2007). Tourism (nature and concepts). Tehran: Samt published. (In persian)

Roknidin Eftekhari, A.R., & Mahdavi, D. (2016). Rural tourism development tools in lavas a village with using SWOT model. human sciences Modares, 45, 1-31. (In persian)

Rosa, M. (2002). Rural Tourism in Spain, Annals of tourism Research, 29 (4), 1101- 1110.

Sartorio, S.F. (2005). Starategic Spatial Planning. DISP Journal, 162 (3/2005), 26-40.

Sharply R. (2002). Rural tourism and the challenge of tourism diversification: the case of Cyprus.Tourism management, 23, 233- 244.

Tanzania Coastal Management Partnership. (2001). Tanzania Coastal Tourism Situation Analysis. Tanzania Coastal Management Partnership Support Unit Coastal Tourism Working Group, Working Document: 5057 TCMP.

UNEP. (2009). Sustainable Coastal Tourism/ an Integrated Planning and Management Approach. Retreived July, (2009). from http://www.unep.org/pdf/Sustainable Coastal Tourism Planning.pdf.

UNEP. (2009). Sustainable Coastal Tourism: An integrated planning and management approach. www. Pap-thecoastcentre.org.

UNESCAP. (1999). Guidelines on Integrated Planning for Sustainable Tourism Development. United Nations Economic and Social Commission for Asia and Pacific, Available at: http://www.unescap.org/ (accessed in July 2007).

Zargham Brojeni, H. (2010). Tourism development planning. Tehran: Mahkameh publication. (In persian)