Media Diplomacy of Islamic Republic of Iran Broadcasting Organization
Subject Areas : Political and International Researches Quarterly
Keywords: media diplomacy, public opinion, IRIB, modern public diplomacy, outlook of national media,
Abstract :
Considering the transition of traditional diplomacy to the modern public diplomacy, and emerging new concepts such as media diplomacy, soft war, public opinion as well as the influence of these concepts in a country’s manure power versus the targeted country; it is necessary to recognize and determine the tools such a magnanimous organization named IRIB in order to utilize these concepts to gain the national interests. Regarding to outlook of the national media, goals of media diplomacy and its role in promoting national prestige, this paper Attempts to introduce the tools and the media role of IRIB as well as the media strategies in modern public diplomacy
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