Examining the process of viral marketing using a mathematical model in the form of an integral-differential equation
Subject Areas : Evolutionary computing
Mohammad Reza Farahani
1
,
Seyed Hamid Hosseini
2
,
sahebeh Aghababaeipour
3
1 - Department of Mathematics and Computer Science, In University of Science and Technology (IUST), Narmak, Tehran, 16844, Iran
2 - Department of Mathematics and Computer Science, In University of Science and Technology (IUST), Narmak, Tehran, 16844, Ira
3 - Islamic Azad University, Nour Branch
Keywords: viral marketing, integral equation, differential equation, diffusion approximation, fuzzy screen analysis, stationary wave solution,
Abstract :
One of the most powerful online marketing techniques is viral marketing. Viral marketing as an influencing factor on customer behavior is a new tool that encourages people to comment on the products or services of companies on the Internet. Brand promotion is one of the most important strategic methods of company growth and is always in the center of attention. The purpose of this research is to investigate the level of satisfaction or dissatisfaction of people in a certain situation and time using the mathematical model of the integral-differential equation among the people of an assumed society. The communication structures that exist in the discrete systems of an assumed set can be converted into an integral-differential equation in the continuous state. The analyzes performed on this integral-differential equation model can somehow show the answers to important questions such as the level of satisfaction or dissatisfaction of people with the product etc.
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