Presenting the development model of media literacy of sports venue managers in order to manage job conflicts
AboAlhassan Sameri Nadafi
1
(
PhD student in sports management, Gorgan Branch, Islamic Azad University, Gorgan, Iran
)
Mohamad Ali Nodehi
2
(
Assistant Professor of Sports Management, Gorgan Branch, Islamic Azad University, Gorgan, Iran
)
Zayalabedi , Falah
3
(
Associate Professor of Sports Management, Gorgan Branch, Islamic Azad University, Gorgan, Iran
)
Taher Behlekeh
4
(
Assistant Professor of Sports Management, Islamic Azad University of Gorgan, Gorgan, Iran
)
Keywords: conflict management, sports venues, sports manager, media literacy.,
Abstract :
Abstract
The purpose of this research is to provide a model of media literacy development of sports venue managers in order to manage job conflicts. The research method is applied in terms of purpose and qualitative in terms of approach, and the theme analysis method was used. To conduct field interviews, research participants included selected professors familiar with media literacy and conflict management and some selected managers of sports venues (20 people). Sampling method was done purposefully. For data analysis, continuous comparison method was used using MaxQD Pro version software. The results of the theme analysis showed that the organizer (source of information acquisition, content production and critical thinking) and 25 basic themes exist as media literacy factors of sports venue managers in order to manage job conflicts. Also, by examining the frequencies of each of the organizing themes, it was found that the organizing theme of critical thinking is more frequent than the rest of the themes.
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