The relationship between the organizational resilience and the competitiveness and sustainable competitive (The case study: Cement Company of Bojnord)
Subject Areas : FuturologyMarzieh Ostadi Iraj 1 , Mahbobeh Soleimon Pouromran 2
1 - M.A, Department of Educational Administration, Islamic Azad University Bojnord,, Iran
2 - Assistant Professor, Department of Educational Administration, University of Bojnord,, Iran
(Corresponding Author)
Keywords: organizational resilience, Competitiveness, Sustainable Competitive Advant,
Abstract :
The present study aims to investigate the relationship between the organizational resilience and the competitiveness and sustainable competitive advantage in the Bojnord Cement Company. In terms of method, it is a correlation analysis. For data collection three questionnaires were used: "Organizational Resilience Standard Questionnaire derived from McManus’ Model(2008), a researcher-made questionnaire for investigation of Porter's Five Forces of Competition, and Sustainable Competitive Advantage Questionnaire Hill and Jones(2010), which contain 54, 20 and 16 questions, respectively. According to the collected data, the number of employees serving in Bojnord Cement Company is 600 people. Based on the Cochran formula the number of samples taken into account was 234. Therefore, to summarize data after data collection by statistical software Spss 21 and Lisrel 8.5, first of all the normality of the data was evaluated and the selected scale was confirmed. Results indicated that there is a relationship between the independent variable of organizational resilience and the competitiveness and sustainable competitive advantage; and between two dependent variables of competitiveness and sustainable competitive advantage, with a 0.095 percent certainty. These results confirm the overall resilience as well as the organizational competitiveness and competitive advantage is that a significant amount is calculated 0/94, That is a significant amount. The test statistic (t-value) is also obtained 10/47 that Suggesting the relationship is so significant relationship between resiliency and organizational competitiveness and competitive advantage there.