Identifying factors affecting the development of fintechs in Iran's sportswear field
Subject Areas : Innovation in Sports ManagementAmir Norouz 1 , Majid Solimani 2 , Adel Afkhar 3
1 - PhD student in sports management, Hamedan Branch, Islamic Azad University, Hamedan, Iran
2 - Assistant Professor, Department of Physical Education, Malayer branch, Islamic Azad University, Malayer, Iran
3 - Assistant Professor, Department of Physical Education, Malayer Branch, Islamic Azad University, Malayer, Iran
Keywords: Fintech, Clothing Industry, Sport, Financial funds.,
Abstract :
The current research was carried out with the aim of identifying the factors influencing the development of financial technology in sportswear in Iran. The research method was qualitative. The statistical population of the research includes knowledgeable professors in the field of financial technology, producers and supporters of financial technology programs and fields of information technology, software, financial management and sports management; There were people with experience in the field of financial technology (with more than 5 years of work experience) as well as research people in the field of financial technology who had at least 3 researches in this regard. The interview continued until theoretical saturation was reached. Finally, 13 interviews were conducted. The research tool included semi-structured interviews. Believability, transferability, and verifiability were used to check validity, and specialized committees were used to check reliability. In order to analyze the data, coding and thematic analysis method were used. The results showed that in the development of financial technology in the field of sportswear in Iran, there is a need to create non-technical requirements such as general knowledge, cultural issues and motivational issues. Also, there is a need to implement technical requirements including human aspects and infrastructure. This issue can create identity while developing financial technology in Iran's sportswear field, which is due to the development of information, finance and identity in this regard.
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