Strategic approaches to teaching sports entrepreneurship in sports science students

Subject Areas : Innovation in Sports Management

Mehrnaz Sabzemeidani ¹ , Vahid Shojaei ² , Mohammad Hami ³

1 - Ph.D. Student in Sports Management, Sari Branch, Islamic Azad University, Sari, Iran
2 - Assistant Professor in Sports Management, Sari Branch, Islamic Azad University, Sari, Iran
3 - Assistant Professor in Sports Management, Sari Branch, Islamic Azad University, Sari, Iran

Received: 2024-05-19 Accepted : 2024-07-29 Published : 2024-08-04

Keywords: Entrepreneurship education strategy, sports entrepreneurship, Grounded theory, Sports science students.,

Abstract :

The purpose of the current research was to strategic approaches to teaching sports entrepreneurship in sports science students. The research method was qualitative and based on grounded theory. The statistical population of the research included faculty members of entrepreneurial management faculties of state universities, faculty members of sports science faculties of state universities across the country with entrepreneurship expertise, special and selected members and lecturers of the employment and entrepreneurship working group of the Ministry of Sports and Youth, and selected sports entrepreneurs of the country. Sampling was done in a targeted way. Data was collected from library sources and previous researches and semi-structured interviews. Next, 19 experts were interviewed, and opinion saturation was reached in 15 people. Then the interview data was analyzed by Maxqda software. Based on the results of the research, effective strategies on sports entrepreneurship training were identified in 5 categories (fundamental, technological, organizational, information and communication factors). According to the findings of the research, in order to teach sports entrepreneurship, the need to provide conditions is felt. In this regard, universities can act as a facilitator in structural, organizational and sustainable approaches and provide the conditions for sports entrepreneurship education of sports science students. Programs should be directed towards creativity and innovation and by combining theoretical and practical knowledge related to sports entrepreneurship, they should move from a knowledge-oriented university to an entrepreneurial university.

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