Presenting a paradigmatic model of the role of sports diplomacy in the development of sports tourism
Subject Areas : Innovation in Sports Managementali iranpour 1 , جمشید همتی 2 * , mohammad jalilvand 3 , gholamreza khaksari 4
1 - Ph. D. student in Sports Management, Hamadan Branch, Islamic Azad University, Iran
2 - Assistant Professor, Department of Sports Management, Behbahan Branch, Islamic Azad University, Behbahan, Iran
3 - Assistant Professor, Motor Behavior Department, Hamadan Branch, Islamic Azad University, Hamedan, Iran
4 - Assistant Professor, Department of Sports Management, Hamadan Branch, Islamic Azad University, Hamadan, Iran
Keywords: sports diplomacy, sports tourism, paradigm model.,
Abstract :
The purpose of the research is to provide a paradigm model of the role of sports diplomacy in the development of sports tourism. The current research method is of mixed type (qualitative-quantitative). Also, from the point of view of the systematic analytical structure, from the point of view of the process strategy, from the point of view of the application goal. The statistical population of this research in the qualitative section includes managers of the Ministry of Sports and Youth, representatives of the Islamic Council (sports faction), heads of sports federations, managers of the country's cultural heritage, handicrafts and tourism organization, members of the Sports Tourism Commission of the National Olympic Committee, managers of the Iran Tourism Organization. and tourism, members of the Sports Tourism Association, Federation of Public Sports, professors of political science and international relations, professors in the field of sports and leisure, and experts and researchers in this field. The questionnaire consists of two separate parts. In the first part of the questionnaire, the demographic characteristics of the statistical sample of the research have been evaluated, and in the second part of the questionnaire, the main variables of the questionnaire include 98 items. The data collected in the qualitative section in the form of interviews in order to design a paradigmatic model of the role of sports diplomacy in the development of sports tourism, including 6 questions, were written and after initial coding, concepts were extracted. After the completion of the interviews, a deeper study of the theoretical foundations and previous research was carried out. In order to combine the past concepts, the researcher's experiences and the opinions of the experts and finally identify the main components. In the inferential analysis of the findings from SPSS software, version 24) and due to the non-normality of the distribution of most of the research variables (the results of the Kolmogorov-Smirnov test), Smart PLS version 3 software was used to model and measure the multiple relationships of the research variables. All hypotheses were tested at p≤0.5 level. The results of the research show that the analysis of the consequences of sports diplomacy and its role in the development of sports tourism reveals important issues regarding international relations. From peace and friendship between governments and nations to unity and national identity and all-round development of the country and even the negative side. Sports diplomacy and its role in the development of sports tourism in today's world is one of the important tools that governments use to achieve their goals.
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