The effect of environmental uncertainty on entrepreneurial orientation with the mediating role of innovation speed
Subject Areas : Journal of Iranian Social Development Studies
ghasem shiri
1
(Master student of Management Department (Business), Islamic Azad University, West Tehran Branch, Tehran, Iran)
sedighe tootian esfahani
2
(Associate Professor, Department of Public Administration, Islamic Azad University, West Tehran Branch, Tehran, Iran)
shahla sohrabi
3
(Department of Management, Islamic Azad University West Tehran branch)
Keywords: Innovation Speed, Entrepreneurial Orientation, environmental uncertainty, Sepah Bank in Tehran,
Abstract :
Entrepreneurship is not only a science, but also a way of life and art, and choosing it can improve the quality of life. Due to the importance of entrepreneurship, the present study aimed to investigate the effect of environmental uncertainty on entrepreneurial orientation with the mediating role of innovation speed. In terms of practical purpose and in terms of implementation, it is a descriptive survey type. The statistical population of this research is the staff of Sepah Bank of Tehran, whose number is 1600 people and the sample size is 310 people. The data collection method is library and field and the data collection tool is a questionnaire and to check the validity, the validity of the divergent and convergent structure, to determine the reliability of the questionnaires, Cronbach's alpha method has been used. Data analysis was also performed using structural equations and smart-pls software. The results showed: environmental uncertainty with mediator role and without mediator role, government and policies with mediator role, economy with mediator role and without mediator role, products, markets and demand with mediator role and without mediator role, competition with mediator role, And technology in industry without the mediating role of innovation speed has a positive and significant effect on entrepreneurial orientation.
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