An analysis of the role and position of education in promoting tourism literacy

Subject Areas : Journal of Iranian Social Development Studies

issa  khajvand ahmadi ¹ (Faculty member of Organization for Educational Research and Planning (OERP))

Received: 2022-02-03 Accepted : 2022-05-07 Published : 2022-02-20

Keywords: Tourism Development, Awareness, Education, tourism literacy,

Abstract :

The present study is of qualitative-developmental type and in this regard, the textual content of the books and the method of textual content analysis (meta-combination) have been studied. The results of the research show that the highest level of education and awareness in the field of tourism is in the primary school and the lowest level is related to the first secondary school. In terms of content, out of a total of 41 topics in the course resources, more than 40% (equivalent to 17 titles) are related to this issue, followed by attention to nature and nature tourism with 24% (10 titles) in the second place. has it. After these two concepts, topics related to the introduction of the importance of travel and attractions related to religious and pilgrimage tourism with 8 titles (about 20%), historical-cultural tourism about 10% (4 titles) and international travel and tourism with about 5% (2 titles) are in the next ranks. In addition, based on the findings of the TOPSIS analysis method, the first CL secondary school of 0.793 has been selected as the top priority in promoting tourism literacy. Also, after that, the second secondary course (with CL equal to 0.492) is the second priority, then the second primary course (with CL equal to 0.206) is the third priority, and finally the first elementary course is the last priority.