a model with the dimensions of the effective factors and the results of bank quality relationship with company customers.

Subject Areas : Journal of Iranian Social Development Studies

hamidreza nemati ¹ (department of Business Management, Faculty of Management and Economics of azad Islamic University, Central Tehran, Islamic Azad University, Tehran,Iran)
Karim Hamdi ² (Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran)
seyed abbas heydari ³ (manager of the Faculty of Economics and Economics of the Islamic Azad University of Tehran, Central University of Free University. Tehran. Iran)
mohammad hasan behzadi ⁴ (Faculty of Mathematics and Statistics of the College of Sciences and Research of the Free Islamic University. Tehran. Iran)

Received: 2020-04-28 Accepted : 2020-12-05 Published : 2007-12-22

Keywords: corporate customers, bank relationship with corporate customers, Bank service quality,

Abstract :

The researcher is trying to answer the question of how banks build long - term and durable relations with their company customers? and what are the most important factors and the results of such relations? the aim of this study is practical and practical and in terms of method, mix (quantitative and qualitative). in order to collect the required data, both library and field methods were used. the data gathering tool is also a survey of documents, interviews the study population of corporate clients of mellat bank in tehran, which formed a number of corporate holding companies, contributed to the number of 291 managers (executive manager, financial manager, deputy finance manager, deputy logistics director and chairman of accounting)firm clients of mellat bank in tehran as a sample volume. analysis of collected data was conducted in two descriptive and inferential methods through spss 16 and smart pls software. in this study, descriptive statistics were used to describe the data from descriptive statistics, and in deductive analysis of factor analysis,according to the confirmation of the questions by the experts, the content validity of the questionnaire was approved, as well as the alpha coefficient for the total questionnaire was 98 %, which indicates optimal reliability. at the end of employee behaviorkey words: bank relationship with corporate customers, corporate customers, bank service quality