The Impact of Human capital and Social capital on Entrepreneurial Intention with Moderator Variable of Cognitive style (case study: Tehran University)
Subject Areas : Journal of Iranian Social Development Studies
عباسعلی رستگار
1
,
مطهره حسن پور امیری
2
,
مرتضی اکبرزاده
3
1 - دانشگاه سراسری سمنان
2 - دانشگاه سراسری سمنان
3 - دانشگاه سراسری سمنان
Keywords: Cognitive Style, Human Capital, Social Capital, Entrepreneurial Intention,
Abstract :
In Iran's today's society, entrepreneurs’ barriers are due to humanistic and social problems such as ignoring social relationships and human capitals which are considered as the most important invests of the organization. So this research investigates the effect of human and social capital as one the categorized barriers introduced by World Bank on entrepreneurial intention as one of the most effective factors in launching a new business with the moderator variable of cognitive method. The participants are the MA and MS senior Students at Tehran University during the years 94 and 95 and the subject 376 of them. Validity and the reliability of the research were measured by factor analysis and Cronbach's alpha respectively. The hypotheses were examined by the use of structural equation. Results showed that human capital has a positive effect on entrepreneurial intention. But social capital has this effect just in those who had emotional cognitive method. Finally, the moderating effect of cognitive method, between social capital and entrepreneurial intention has been confirmed.
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