human values in iranian students:second round(after one decade)

Subject Areas : روان درمانگری

Mohammad Taghi Delkhamoush ¹

1 - Department of Psychology Faculty of Psychology and Education South Tehran Branch Islamic Azad University Tehran-Iran

Received: 2015-05-31 Accepted : 2015-05-31 Published : 2014-06-22

Keywords: basic human values, mass communication, Portrait Values Questionnaire (PVQ-40), Iranian students,

Abstract :

around a decade ago, while studying the structure and content of human values in Iranian students (Delkhamoush, 2005), some deviations from the theoretical model of Schwartz’ Basic human values (1992, 2006) were identified. The present study aims to explain the alterations in structure of Iranian students’ values dealing with an approach to the original theoretical model in terms of causal effects of socio-political conditions, particularly the increasing impact of mass communication during last decade. 400 students (200 females, 200 males) completed the 40–item version of Portrait Values Questionnaire (PVQ-40, Schwartz et al., 2001) and using Smallest Space Analysis (SSA), value structure relations were determined. Compared with previous sample structure, as well as the original theoretical model, the following cross-cultural similarities and dissimilarities were recognized: 1) in spite of previous study, the achievement value appeared in its expected position, 2) a new alteration in the order of hedonism value, in regard to circular arrangement of values was observed, and 3) national security and social order items were transferred to universalism value as before. The study demonstrated that despite the impact of modernization and convergence process on the students’ values, tendency towards idealizing senses of certain values still remains.