Accepting Financial Transactions using Blockchain Technology and Cryptocurrency: A Customer Perspective Approach
Subject Areas :
Journal of Investment Knowledge
Masumeh Taheri Tolu
1
,
Narges Yazdanian
2
,
Hoda Hemmati
3
,
HAMIDREZA KORDLOUIE
4
1 - PhD student in Financial Engineering, Department of Management and Accounting, Rudehen Branch, Islamic Azad University, Iran
2 - Assistant Professor, Department of Management and Accounting, Rudehen Branch, Islamic Azad University, Iran
3 - Assistant Professor, Department of Management and Accounting, Rudehen Branch, Islamic Azad University, Iran
4 - Associate Professor، Accounting, Islamshahr Branch, Islamic Azad University,Iran
Received: 2021-08-12
Accepted : 2022-01-31
Published : 2023-06-22
Keywords:
TAM model,
Blockchain Technology,
behavioral intention,
external structures,
Abstract :
The purpose of this study is to investigate the behavioral elements affecting the behavioral intentions of Iranian users towards blockchain-based cryptocurrency transactions, taking into account selected samples from an unlimited community of 154 users. Due to the complexity of this technology, this research consider a composite and integrated model of Technology Acceptance Model (TAM) with new external structures related to blockchain technology acceptance features including trust, regulatory support, social influence, design and experience. Findings showed that the trust component is the main factor influencing the behavior and decision making of users and ultimately their willingness to accept financial transactions under blockchain technology. The results also indicate that two important and powerful structures of regulatory support and experience encourage and influence the level of user trust. In addition, at a certain level of experience, users feel confident and can trust blockchain-based applications.
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