Desirable model for news marketing in financial markets

Subject Areas : Journal of Investment Knowledge

sara aliyari ¹ , seyed Reza Naghibossadat ² , Hamidreza Hosseini Dana ³ , Bibisadat Miresmaili ⁴

1 - Department of Media Management, Damavand Branch, Islamic Azad University, Tehran, Iran
2 - Department of Communication, Faculty of Social Sciences, Allameh Tabatabai University, Tehran, Iran
3 - Department of Media Management, Damavand Branch, Islamic Azad University, Tehran, Iran
4 - Department of Media Management, Damavand Branch, Islamic Azad University, Tehran, Iran

Received: 2020-07-25 Accepted : 2020-09-15 Published : 2022-06-22

Keywords: News Marketing, Methodology Q, financial markets, Tehran Stock Exchange, Optimal Model,

Abstract :

The concept of news marketing in financial markets is a new and innovative concept developed in the field of business and the interaction of media activities with financial markets.News marketing is a desirable model designed to explore the concepts related to the four elements.Communication in the social system on the topic of news and marketing is based on the views of activists and analysts in the financial and media markets.In this study,identifying the factors influencing the desirable and effective model of news production in financial markets has been shown that the news in financial markets is subject to demand like any other market and in order to guide it the mentioned factors should be considered and analyzed. . In addition to gaining a significant share of financial market audiences, the model can also reflect the type of thinking of financial market policy makers.This research aims to identify the optimal model of news marketing in the field of financial markets and emphasize factors such as dimensions and components of news marketing including news organization, news content, news messenger (audience) and all the effects and consequences of the search and sales process.The news comes; it's done.The present study is of practical purpose and in terms of a hybrid approach, thus having a quantitative role in the forum review phase and in the Q factor analysis stage.In order to identify the desired model of news marketing, the necessary data were collected from the participants through interviews and Qualitative methodology was used for analysis

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