Emotional Quotient Impact on Investment Funds Performance in Iran Emphasis on Mental Accounting
Subject Areas : Journal of Investment Knowledge
Esmaeil Ghasemi
1
(Phd finance management student, Accounting, Tehran Jonoob, Azad University, Tehran, Iran)
fatemeh sarraf
2
(Assistant Professor, Accounting, Tehran Jonoob, Azad University, Tehran, Iran.)
Mohsen Hamidian
3
(Associate Professor, Accounting, Tehran Jonoob, Azad University, Tehran, Iran.)
Roya Darabi
4
(Associate Professor, Accounting, Tehran Jonoob, Azad University, Tehran, Iran.)
Keywords: Emotional Quotient, risk aversion, mental accounting,
Abstract :
The Purpose of this research is the investigation of relation between the investors' behavior and defining the effect of emotional quotient on decision making activity at the time of investing.For this objective, investment biases such as mental accounting, risk aversion, spread influence are taken into consideration.From Target and Method view of point, this research can be considered as Applied and Survey -Descriptive research respectively. Data of this research is collected through a questionnaire including 34 questions which distributed between 207 investment fund investors and analysis done via Lissrel software and Structural Equations.By testing the main hypothesis, the results clearly shows that there is a significant relation between emotional quotient, mental accounting and spread influence.
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