Providing a comprehensive model of decision making based on the attitudes and behavior of investors using structural equation modeling

Subject Areas : Journal of Investment Knowledge

Zahra Hosseinzadeh ¹ , Zadullah Fathi ² , Hossein Shafiei ³

1 - Phd Student of Accounting, Islamic Azad University, Sirjan Branch, Iran.
2 - Assistant Professor, Islamic Azad University, Tehran Branch, Tehran, Iran.
3 - Assistant Professor of Accounting, Islamic Azad University, Sirjan Branch, Iran

Received: 2019-09-04 Accepted : 2019-11-12 Published : 2021-12-22

Keywords: Optimal Decision, Understanding Of Self- Performance, Behavioral Attitude, Financial Ability,

Abstract :

This research seeks to develop applied knowledge in individual decision making that is influenced by rational and financially beneficial financial decisions. In this research, we try to find the obvious angles affecting the attitudes and behaviors that led to decision making in the identified investors, and by their conceptual and operational definition, and the formulation of their relationship, in a certain orientation for the type and manner of decision making of the investors in Tehran Stock Exchange. Based on this, the research, with a qualitative and quantitative combination approach, has been compiling theoretical foundations and developing a conceptual model of investor behavior and testing the assumptions associated with this model. The results of the research show that the most important factors shaping the active decision-maker's decision-making behavior understand of their performance, financial ability, behavioral attitude, and optimal decision.

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