The formation of the investment optimal portfolio based on the approach of the analysis of Social channels in Iran’s equities market (Quantitative and qualitative attitude)

Subject Areas : Financial Knowledge of Securities Analysis

mahshid esfahanian ¹ , hamidreza vakilifard ² , Shadi Shahverdiani ³ , Mohammad Hassan Janani ⁴

1 - Ph.D. student Department of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 - Associate Professor Department of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran. (Corresponding author)
3 - Assistant Professor Department of Business Administration. Shahr -e- Quds Branch, Islamic Azad university, Tehran, Iran, and Department of Management and Economics, Islamic Azad University , Science and Research Branch, Tehran, Iran.
4 - Assistant Professor Department of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran

Received: 2022-10-17 Accepted : 2023-01-01 Published : 2023-05-22

Keywords: Social network, Equities portfolio, optimal, investment,

Abstract :

This research point is to check the approach of analyzing social networks to form the investment optimal portfolio in Iran’s equities market. This research based on surveying-exploratory of the gathered sectional data. This research has been done in three phases, which includes studying theoretical basics and the literature review, exploratory research, Delphi method and using a questionnaire through a process that was completed in 20 levels. In qualitative part and in respect to Delphi 15 experts in the first phase and 25 experts in the second phase interviewed. For quantitative approach, 384 persons considered as the total sample of persons to be taken into account for Cochran formula and sampling method. The results showed that, assuming all the other conditions are constant; the investors were not affected by the political news in social networks, but were affected by the economical and corporate news.

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