The role of the strategy of entering the Internet of Things market with the direction of the business model in the smart building industry

Subject Areas :

Mehrnoosh Hemati Farahani ^{1 *} , Naser Azad ^{2 *} , Reza Aghamusa ³ , Seyyed Mohsen Seyyed Ali Akbar ⁴

1 - 1. Ph.D. student of Business Administration, Faculty of Management, South Tehran Azad University, Iran
2 - Assistant Professor of Business Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
3 - Assistant Professor of Business Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
4 - Assistant Professor of Industrial Management, South Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2024-09-11 Accepted : 2024-10-24 Published : 2025-01-03

Keywords: Market Entry Strategy, Internet of Things, Business Model Canvas, Intelligent Building Management System,

Abstract :

The Internet of Things connects the virtual world of information to the real world of people and makes doing things easier. Therefore, by using the Internet of Things in smart buildings, it is possible for you to control the building equipment with web-based programs. The important point is that the use of smart equipment will reduce energy consumption and increase quality and wide changes in the way of livelihood and employment. In terms of its purpose, this research is an applied research and the variables obtained in this qualitative research are based on foundation data obtained through 10 interviews and coded through Max QDA1 software. At the end, the role of variables obtained to enter the Internet of Things market in the intelligentization industry of the Internet of Things has been analyzed.

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