The effect of internal marketing on the company's sales performance in the self-organization model

Subject Areas :

giti tavana ¹ , jamshid edalatian shahriari ²

1 - Commercial Deputy
2 - Islamic Azad University of Tehran, Central branch

Received: 2022-08-19 Accepted : 2022-08-20 Published : 2022-07-23

Keywords: internal marketing, Self-organization, firm, sales technology, sales staff,

Abstract :

The life of a company depends on its growth and success, Therefore, the sales department of any company can be considered as one of the most vital parts of the companyBecause the best product or service has no value if it is not sold and the customer is not willing to pay for it.Sales is directly related to the capabilities of sales staffApart from the facilities, equipment and technologies, the level of expertise, skill and motivation of the sales staff is one of the most important effective criteria in realizing sales.Sales staff are considered part of the company's human resources, and human resources are one of the most important assets of any business as human capital.Internal marketing, which looks at the employees of the organization as internal customers, states that the internal customers should be considered as well as the external customers.And at the same time, their needs, desires and interests were given importance and while strengthening the motivation of the employees, it also increased their organizational commitment.In this article, we want to take into account the importance of sales in the survival and growth of the company and the role of sales employees in realizing sales goals and the importance of internal marketing in creating motivation and work spirit and organizational commitment of employees in the self-organization model.