Investigating on shopping motivation of Iranian
Subject Areas : مدیریتKambiz Heidarzadeh 1 , Azadeh Bahrami Jah 2
1 - دانشیار، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات تهران، گروه مدیریت بازرگانی، تهران، ایران
2 - کارشناسی ارشد، دانشگاه آزاد اسلامی،واحد قزوین، گروه مدیریت بازرگانی، تهران، ایران (عهده دار مکاتبات)
Keywords: motivation, shop, Consumer,
Abstract :
Shopping has different dimensions itself. Shopping in different phrases has different meaning; phrases such as who goes shopping? Why do the people go shopping? When do they prefer to go shopping? Where do they go shopping? What is the reason to go shopping? And what motivates them to go shopping? Different studied suggest different answers. The last question is the subject of our study. Since shopping has different dimensions, a precise research has to concentrate on a special point to limit the main subject in order to produce more precise results. Motivation of shopping is one of the main issues in the course of shopping behavior of the customers. This study is searching for reasons of shopping in Iran, investigating the approach of 400 students of Azad University of Qazvin toward their motivation to go shopping. In the article, we analyze a factor to discover variables which affect shopping motivation of Iranian consumers. Key words: motivation, shop, consumer.