Consumer Response to Price Discrimination
Subject Areas : مدیریتKambiz Heydar Zadeh 1 , Syyad Ali Hosseni 2
1 - Associate Professor, Department of Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 - M.Sc. Student, Department of Management, Abhar Branch, Islamic Azad University, Abhar, Iran
Keywords: Price Discrimination, Injustice Perceived, Choose Store,
Abstract :
Research a consumer response to price discrimination Check the base effects of discrimination and inequality on the consumers' reaction. This experimental study was designed to investigate. In this study, both state variable inequalities Discrimination on the basis of four levels have been manipulated variable. The study was conducted on restaurants. 342 students were selected for study. Finally, the hypotheses examined and the results were the results showed that consumers generally excluded from price advantages are less likely to use this type of pricing in some cases the cause discontent.