Analysis of Internal Marketing Criteria's Effect on Knowledge Management Implementation, Emphasis on Knowledge Creation (Case Study: IPCO)
Subject Areas : مدیریتAbdolreza Miri 1 , SeyedMorteza Sadat Eshkevar 2
1 - استادیار دانشکده مدیریت و حسابداری، دانشگاه آزاد اسلامی واحد قزوین، قزوین، ایران (عهده¬دار مکاتبات)
2 - کارشناسی ارشد مدیریت صنعتی، دانشگاه آزاد اسلامی واحد علوم و تحقیقات قزوین، قزوین، ایران
Keywords: Knowledge Creation, Knowledge management, Internal Marketing,
Abstract :
In the presenter a of technology, organizations with the creation of new knowledge will have a greater chance for survival. The reorganizations should greater use the knowledge in the organization, knowledge gained from experience of other organizations and knowledge providing human resources, and ultimately create new knowledge with existing knowledge to cause competitive advantage for them. The study measures the impact of internal marketing variables consist of "Top management support", "Business process support" and "Cross-functional coordination" as independent variables, on the implementation of knowledge management with emphasis on knowledge creation as the dependent variable. The main three variables and total of10sub-variables were considered for internal marketing, and the impact of each one was evaluated on knowledge creation. This research is practical from target view, and descriptive-survival from method view. Statistic society of research select from IPCO.co includes 214 persons that with use of Kokran function distribute and muster 123 questionnaires. Ultimately with use of Pearson correlation test, the correlation coefficient of dependent and independent variables were gained. Analyzing of data show that internal marketing variables have positive and meaningful impacts on implementation of knowledge management with emphasis on knowledge creation. Meanwhile finding of “Analysis of Variance” test shows that descriptive variables of this research have no impact on correlation of dependent and independent variables.