The Effects of Organizational Innovations and Competitive Cost Leadership Strategy Performance though Competitive Advantages

Subject Areas : مدیریت

Mehdi Mortazavi ¹ , Mehsi Rasoli Ghahrodi ² , Arezo Rostami ³

1 - Associate Professor, Scientific Applied Higher Education Institute of Agricultural Jihad, Tehran, Iran
2 - Assistant Professor, Institute for management and planning studies, Tehran, Iran
3 - M.Sc. Student, Institute for management and planning studies, Tehran, Iran

Received: 2017-02-11 Accepted : 2017-02-11 Published : 2017-01-20

Keywords: performance, Organizational Innovation, Competitive Advantage, Cost Leadership Strategy,

Abstract :

The main objective of the organization, improve performance and achieve a level of excellence and sustainability for the survival, growth and profitability and respond to the needs of society. This study examines the impact of organizational innovation and cost leadership organizational performance through pays competitive advantage. In this study three aspects: product innovation, process and performance. The dependent variable dimensions, including financial, customer, internal processes, growth and learning. The purpose of applied research and the nature and method of research is descriptive and quantitative data. In this study, a questionnaire was used to collect data. To analyze the data, structural equation modeling was performed using the software lisrl. The questionnaire consists of 54 questions drawn from Latin literature among producers is tested and simple random sampling was used to select the sample. Reliability using Cronbach's alpha and composite reliability and validity by experts and conducted by AVE. 320 questionnaires have been distributed among the population.The findings show that innovation does not directly have a positive impact on performance through the impact of competitive advantage. Cost leadership, both directly and through a positive impact competitive advantage. Organizational innovation and cost leadership of through competitive advantage significant and positive impact on organizational performance.