The Impact of new Venture Strategies on Diagnose Entrepreneurial Opportunities in Entrepreneur Firms

Subject Areas : مدیریت

Seyed Mahdi Alvin ¹ (Professor, Department of Public Administration, Allameh Tabataba'i University, Tehran, Iran)
Davood Hosseinpour ² (Associate Professor, Department of Management, Allameh Tabataba'i University, Tehran, Iran)
Hamed Ganjizadeh MoradLo ³ (M.A., Department of Public Administration, Allameh Tabataba'i University, Tehran, Iran)

Received: 2020-01-30 Accepted : 2020-01-30 Published : 2018-02-20

Keywords: strategy, New venture strategy, Diagnosis entrepreneurial opportunities, Entrepreneurial compani,

Abstract :

This study with aim of the effect of new venture strategy on diagnosis entrepreneurial opportunities in parand entrepreneurial companies writen. This study is, functional and quantitative approach and the method of data collection, correlation. The study population will all managers in the industrial township of Tehran Province (197 ceo) are the estimated number (125-CEO) to randomly selected and studied. The Data through software Smartpls and Spss analyzed. The results showed a positive and significant impact of new venture strategy is to diagnosis entrepreneurial opportunities in entrepreneurial companies and mean variables in the study population have been evaluated at an acceptable level. The effect of three components of the independent variable (product innovation, market breadth and marketing alliance strategy) on the dependent variable (diagnosis of entrepreneurial opportunities) factors of differentiation of marketing approval but was rejected. The dimensions are impressive, the market breadth has been more effective than others.