Designing a progressive model of business growth for entrepreneurs at the bottom of the pyramid

Subject Areas : Water Resource Management

Fereshteh Ansari ¹ , Ali Badie zadeh ² , Hojjatullah Abdul Maleki ³ , Ruhollah Zaboli ⁴

1 - PhD student, Entrepreneurship Department, Qazvin Branch, Islamic Azad University, Qazvin, Iran
2 - Assistant Professor, Department of Industrial Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
3 - Associate Professor, Department of Economics, Imam Sadegh University (AS), Tehran, Iran
4 - Associate Professor, Health Services Management Department, Baqiyatullah University of Medical Sciences, Tehran, Iran

Received: 2023-01-03 Accepted : 2023-04-10 Published : 2023-06-15

Keywords: Structural Equations, Business growth, Grand Theory, The bottom of the pyramid entrepreneurs, Business facilitation,

Abstract :

Historically, little attention has been paid to poverty in entrepreneurship studies. Therefore, after discovering the conceptual model of business growth for entrepreneurs at the bottom of the pyramid, this study examines it. In fact, the main question is what relationships can be effective in the favorable development of business for entrepreneurs at the bottom of the pyramid. Accordingly, the present study, emphasizing the pragmatic philosophy and paying attention to the mixed approach, investigated the relationships between the variables involved, using the strategy of grand theory with the help of interviews and questionnaires. All entrepreneurs include the bottom of the pyramid. In accordance with the statistical societies of the sample size of the study, 20 business experts have been considered in the interview section, and in the quantitative section, the required volume for the questionnaire has been considered as 350 people according to Hensler's quorum. It should be noted that this volume is determined according to the importance of the subject and the limited statistical population. In the applied technique section, it has been tried to check both point of view the face validity of the content and the reliability based on the agreement between the two coders in the interview section. And in the quantitative part, the sample size and the definition of the statistical population is determined by convergent and divergent validity. As a result, the eight main components were identified.. Also, based on the results of structural equations, the final model was fitted sufficiently